Early reservation holders are reportedly not prioritized because Ford is sending Broncos to dealers in larger cities, or those who sell more cars. That makes sense and isn’t completely unexpected. The problem is these dealers are selling the Broncos at prices that are marked up, while people who reserved a Bronco are stuck waiting. So if you wanted a Bronco at MSRP (base price of $29,300,) not even reserving one in 2020 would’ve helped.
Source: Ford Bronco Reservation Holders Have To Wait Or Pay Markups
